About How It Thinks
Technology moves fast. Understanding should keep up.
How It Thinks unpacks emerging technology, with AI at the centre of the conversation.
Clear visual explanations of what makes it work, why it matters, and where its limits are.
Our purpose
Beyond the headline.
New capabilities arrive quickly. Understanding them takes a closer look at the mechanisms, systems and assumptions behind the story. We connect the moving parts so a complex idea becomes something you can reason about.
How we look at technology
Look beneath the surface.
Start with the mechanism behind the claim: what changes, what stays the same, and what makes the result possible.
Follow the moving parts.
Use visual explanations and concrete examples to show how the pieces connect, rather than stopping at a label.
Keep the limits visible.
Separate what a system can do from what the evidence supports, and leave room for the questions still open.
AI at the centre. A wider view of technology.
AI is a major focus, alongside the tools, research and technical shifts changing how we build, work and think. The aim is useful understanding of emerging technology, beyond the latest announcement.
Advanced AI, visually explained.
Make complex ideas click.
Explore the ideas with How It Thinks.